Heyday

A website redesign built from the brand up – to establish Heyday as an expert in skincare from the treatment room to online purchase.

The goal was to reflect Heydays signature personalized experience, and educate users on their routine where others don’t, and establish a scalable e-commerce platform to increase online sales, and grow with the business.

Heyday_01.png

A branded experience

Guide

Experts by trade and experience, equipped to help you on your skin journey whether online or offline.

  • Facial offering

  • Guided shopping

  • Snackable & contextual tips

  • Product & routine education

  • Curated Products selection

  • Skin quiz

Evolve

You change and so does your skin. Create feedback loops as we help you find the right products.

  • Personalized account

  • Easy booking & rebooking

  • Product recommendations

Connect

Create a community that goes beyond the treatment room with a seamless experience and results.

  • Online + offline experience

  • Reviews

  • Community

Lead with expertise

Show the Heyday offering and immediately explain why we’re the experts, balancing the facial service and shoppable product moments from the beginning.

Heyday_02.png

Guided shopping

At multiple points throughout the journey we help the user to find products and advice based on their skin concerns, as well as education on how it fits into their routine.

Previous

Henry Rose